Roleggs

‘Roleggs’, questions how anything can be given high status through the power of marketing. The found object, a common egg carton is rebranded with the fictional Roleggs logo and is filled with 12 golden eggs. Paying homage to the bootleg fakes that circulate South America, mispelling their way through an attempt to emulate European and North American luxury brands, and creating an alternative makeshift local market which challenge notions of authorship, authenticity and access.